When we speak about web development or increasing traffic to our web pages or websites, we may encounter the term website DIRECTORY SUBMISSION. Just what is it and how can it help us as regards doing business on the Web?

In order to understand website DIRECTORY SUBMISSION we should first understand what a directory is. A directory, like a search engine is a way that Internet users can access a particular website or page. A directory however, unlike a search engine uses human editors who look at potential listings and classify the web pages into categories which are appropriate for their content.

In contrast, a search engine uses a program called a spider or bot to scan web pages or sites for keywords. It then uses an algorithm program to analyze and evaluate the relevance of a webpage to the search being made by the person using the search engine.

Given that directories and search engines have the same primary purpose which is to direct traffic to particular websites or pages and that search engines seem to do everything automatically provided your site or page has been properly optimized, are directories and website DIRECTORY SUBMISSION still relevant for businesses in the Net?

The answer to that is yes, making use of directories is still crucial if you want to increase traffic to your online business. Not all Net users use search engines. Online directories such as Yahoo, have been shown to direct an average of fifteen percent of a site’s traffic. Thus, neglecting to make use of this channel can result in considerable loss of business opportunities for your site.

Another advantage of using a directory and employing website DIRECTORY SUBMISSION is that changes in your web site or page will not affect its ranking in any particular category, unless the change is drastic enough as to warrant a new classification. This gives you a little more flexibility when developing your website or page.

Website DIRECTORY SUBMISSION may require some investment if you do decide to outsource it or if you decide to make use of many directory software available, but with the cutthroat competition for online traffic, one can scarcely ignore making use of directories as channels to attract more people to your website or page.

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